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Ad blocking and the sites you love Print E-mail
Written by Quinn1981   
Tuesday, 09 March 2010 13:38

I know many of you use Ad Blocking software and with good reason. At one point in the internet's history, ads reached an all time silly exposure to a reader and there are still many sites that pack every inch of their pages with animated ads, huge background site sponsor ads and the ever popular Google Ad. While the entire advertising industry has taken a bit of a dip thanks for the economic woes we all face, it is still a very viable and needed source of income for many sites.

I've been putting a good number of sites on my whitelist for Ad Block Plus and I recommend that you do this as well! As far as I know, there's not many sites taking sponsorships from chip makers (and with good reason) and not many have the numbers and resources to make a profit from ads. We are one of the sites that needs as much revenue as possible just to cut even and I simply ask that you consider unblocking our ads originating from our domain to help us pay the bills. I think you'll find our ads are very much out of the way and don't get between you and the content you want to read.

Did you know that blocking ads truly hurts the websites you visit? We recently learned that many of our readers did not know this, so I'm going to explain why.

There is an oft-stated misconception that if a user never clicks on ads, then blocking them won't hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis. If you have an ad blocker running, and you load 10 pages on the site, you consume resources from us (bandwidth being only one of them), but provide us with no revenue. Because we are a technology site, we have a very large base of ad blockers. Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources. The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising. (Although a few thousand of you are subscribers, and we thank you all very, very much!)

Read this story from Ars to better understand why you should consider helping technology sites pay the bills.

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